The FireMark® Cut
A revolutionary new cut for maximum brilliance
For the first time, a Princess with brilliance that rivals an Ideal Round diamond.
Other companies have advertising slogans or tag lines that claim their diamonds are the most perfectly cut. But the FireMark® Princess has been put to the test by the Gemological Institute of America (GIA), the world’s foremost diamond authority, and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds. And the results are unprecedented!
Unprecendented 98% average light return (95% minimum)
“Excellent” ratings from the GIA in both Polish and Symmetry
“Excellent” grades for Light Performance from GCAL
What distinguishes the FireMark® Princess:
“A FireMark diamond will appear about 10% larger than a typical Princess Cut of the same carat weight”
Patent pending “Double Crown” – additional facets and distinctive angles capture the diamond’s life like no other Princess diamond in the world
Shallower depths – assuring you don’t pay for weight you can’t see
Smaller tables, exacting angles, even girdles and facets that are perfectly aligned maximize the diamond’s fire, brilliance and scintillation