Posts Tagged Basel
Sparkling Swarovski’s timely fashion watch debut – 08/04/09 | TheMoodieReport.com
Source: ©The Moodie Report
By Mary Jane Pittilla
AUSTRIA. Swarovski introduced its first collection of timepieces at the 2009 BaselWorld trade fair last month – marking a major step into the women’s fashion watch market for the Austrian crystal jewellery specialist.
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Sparkling Swarovski’s timely fashion watch debut – 08/04/09 | TheMoodieReport.com
Legends Are Timeless: TAG Heuer Elevates Luxury Sports Watch Category with 40th Anniversary Monaco Limited-Edition Chronograph – FOXBusiness.com
The perfect marriage of vintage sex appeal and modern coolness, the 40th anniversary chronograph features the same revolutionary elements as the classic 1969 Monaco, including the original Calibre 11 movement. The first-ever self-winding automatic chronograph with micro rotor, the Calibre 11 provides wearers with precision timing comparable to the standards of professional chronometer instruments.
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BaselWorld Watch and Jewellery fair 2009 – Fashion – Wallpaper.com – International Design Interiors Fashion Travel
Fashion
Maria Doulton
As BaselWorld 2009 prepares to open its doors on Wednesday 26th, Maria Doulton marvels at the architectural bravado of the booths themselves.
Walking through the glass doors from the spring sunshine of the Messeplatz into the cavernous 10m-high main hall of BaselWorld is an overwhelming experience that fails to dull with the years. Flanked by the mighty stone and glass edifices erected by Rolex and Patek Philippe, two titans of the watch world, it is clear that when Switzerland’s finest are putting on a show, the setting is as important as the watches themselves.
A wander around the brand temples confirms that BaselWorld is not just about the watches. It is also a game of architectural bravado, opulence of finishes and originality – all in a flat pack format. The bigger booths can take well over a thousand man days of labour to erect and dismantle. Six weeks lead in time is given by the organisers of BaselWorld to set up the booths.
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9 March 2009
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